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deMore than ever, d’a is the magazine that professionals appreciate and respect for its critical view of the world of building. Its sharpness and independence in the choice of works it presents and working materials it promotes have helped build its reputation and legitimacy as a trendsetter for architects, economists, engineers and builders.
d’a has always been very proud of its editorial independence. We have earned this freedom thanks to the ever-growing trust of all of our readers, who are architects, building professionals, industry specialists or partners.
In order to meet the specific requirements and needs of this very demanding industry, d’a has started offering two innovations in 2012 :
• d’a Interiors (Special Issue entirely devoted to the latest trends in interior design).
• Web, Newsletter, and Virtual Show
Both have confirmed their success and will continue to be offered . According to the results of the 15th edition of the Observatoire des métiers de la Prescription bâtiment survey (April-May 2024), among architects and interior architects, d’a is cited first, respectively with 72% for HMNOP architects and 64% for interior architects
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Discover d'a
- ⤷ Tarifs
- ⤷ Materials & Light
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d'a interior
SPECIAL ISSUE ENTERELY DEVOTED TO THE LASTEST TRENDS IN INTERIOR DESIGN
With its 120 pages, d’a interieurs is now the reference publication in the field, presenting all the latest designs and innovations : strong editorial content (very clear an very visual presentation of 25 projets illustrated by surveys, portraits, interviews and analyses of new trends). a very effective resource when drawing up prescriptions.
This issue, open to all professionals, presents : a widened distribution (15 000 copies), the extra volume being essentially for interior design offices and dedicated professional shows. A striking and dynamic layout (big photos, very identifiable cover, sub-titles and contents page) , very high quality production, very well-judged editorial content written by two expert journalists and DPLG architects :Maryse Quinton and Karine Dana
Web/Newsletter
d'a magazine has created an emailing formula reserved for advertisers, sent to 180 000 contacts (subscribers, reader departments,former subscribers and working architects) after each issue (8 over the the year and one special issue). Apart from the general message of the press release; the emailing is designed to inform the same contacts about a technical innovation or suggest a personalised message. The advertiser will be able to take advantage of this offer (d'a magazine and d'a emailing) to strengthen and extend its credibility in the eyes of the readership.
| Web Advertising Prices | ||||
|---|---|---|---|---|
| Durée / Périodicité | Tarif | Diffusion | Format | |
| Skyscraper hight |
1 month | 1500 € HT | 600 x 160 pixel in gif, jpg or Flash |
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| Skyscraper middle |
1 month | 1250 € HT | 600 x 160 pixel in gif, jpg or Flash |
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| Skyscraper down | 1 month | 900 € HT | 600 x 160 pixel in gif, jpg or Flash |
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| Square hight | 1 month | 1250 € HT | 250 X 250 pixels en .gif, jpg ou Flash | |
| Square down | 1 month | 1000 € HT | 250 X 250 pixels en .gif, jpg ou Flash | |
| Banner central 1 month 1000 € HT 60 x 468 pixels en gif, jpg ou fla |
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Results of the 15th edition of the Observatoire des médias de la prescription Bâtiment April 2024
What magazines do you read regularly?
(BatiEtude Archiliste 2024)
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Among architects and interior designers, d’a is cited first, with 72% for HMNOP architects and 64% for interior designers respectively.
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The audience figures for d’a and Séquences Bois among planners are the best in the architectural press, with 53% for d’a and 41% for Séquences Bois.
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72% of d’a readers say they are architects and 64% interior architects or decorators. In the 5 years since the last readership survey, d’a magazine has gained more than 9 points in awareness among this target group.
Readership
Total circulation 2010 : OJD 8 023 copies
1 - d’a has the furthest reach in the “architects” segment, 59% of this target group declare that they read the publication regularly.
2- Among its competitors, only one other magazine is OJD-listed. d’a has a very high subscription rate (50%) and is best placed in newsstands and specialised libraries (20%).
Readership Breakdown
73% Architects and interior designers
8% Students and teachers
6% Builders
13% Institutions (CAUE, SEDAP, DDE, Drac, historical building and heritage architects, Maisons de l’Architecture…)
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Price list
| d'a : normal circulation | |||
|---|---|---|---|
| 2 pages : 1 free e-mailing | |||
| Double page | 11 540 € | ||
| Page | 7 250 € | ||
| ½ page | 3 800 € | ||
| 1/3 page | 2 800 € | ||
| ¼ page column | 2 280 € | ||
| ¼ page | 1 600 € | ||
| Cover pages 2 and 3 |
8 110 € | ||
| Cover page 4 | 9 330 € | ||
| Wrapping | 12 000 € (containing 3 000 € of shipping) | ||
| d'a and d'a-guide : special circulation (20.000 copies) | |||
|---|---|---|---|
| 2 pages : 1 free e-mailing | |||
| Double page | 13 370 € | ||
| Page | 8 410 € | ||
| ½ page | 4 520 € | ||
| 1/3 page | 3 510 € | ||
| ¼ page column | 2 960 € | ||
| ¼ page | 1 950 € | ||
| Cover pages 2 and 3 |
10 060 € | ||
| Cover page 4 | 10 900 € | ||
| Wrapping |
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| Adressbook | |||
|---|---|---|---|
| Global invoice starting with the first publication | |||
| 1/16eme page column | 1 450 € | ||
| 1/8eme page | E-mailing offert | 2 790 € | |
| ¼ page | E-mailing offert | 5 570 € | |
| Inserts (including technical expenses) | |||
|---|---|---|---|
| Special circulation: please contact us for details | |||
| 2 pages | 6 700 € | ||
| 4 pages | 10 030 € | ||
| 8 pages | 13 380 € | ||
3+ publication plan: Please contact us for details
| Discount for multiple publications | |||||
|---|---|---|---|---|---|
| 1 à 2 publications | 3 publications | 4 publications | 5 publications | 6 publications | 7 à 9 publications |
| 10% | 20% | 25% | 30% | 35% | 40% |
| Professional discount | 15% |
| Agency discount | 3% |
| Loyalty discount (if investment > n-1) | 5% |
| New advertiser discount | 5% |
| Web Advertising Prices | ||||
|---|---|---|---|---|
| Durée / Périodicité | Tarif | Diffusion | Format | |
| Huge Website Banner | 1 month | 1500 € HT | 728 X 90 pixels en .gif, .jpg ou Flash | |
| Huge Newsletter Banner | Weekly | 1250 € HT | 12 000 inscrits | 728 X 90 pixels en .gif ou jpg |
| Square newsletter | Weekly | 900 € HT | 12 000 inscrits | 250 X 250 pixels en .gif ou jpg |
| Square Website | 1 month | 900 € HT | 250 X 250 pixels en .gif, jpg ou Flash | |
| Reférencement dans la rubrique* | 12 month | 515 € HT | 250 X 250 pixels en .gif, jpg ou Flash | |
| *NB : Presentation text of 500 symbols max (spaces included) with contact (name, email, phone number, website), & a logo. | ||||
We are now following up the launch of our site ml.darchitectures.com
Retro planning / Technical
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Publishing dates / Editorial closing dates /Advertising closing dates
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Friday, 18 December 2020 Monday, 16 November 2020 Friday, 20 November 2020 |
| Magazine | ||
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| Printing | quadri-colour offset | |
| Magazine format | 300 x 230 | |
| Advertisement sizes | (add 5 mm on each side for bleed) | |
| Full double page spread trimmed size | 300 (height) x 460 (width) | |
| Full page spread trimmed size |
300 (height) x 230 (width) | |
| 1/2 page horizontal | 130 (height) x 230 (width) | |
| 1/3 vertical/column | 300 mm (height) x 76 mm (width) | |
| 1/2 page vertical | 300 (height) x 106 (width) | |
| 1/4 de page horizontal | 65 (height) x 195 (width) | |
| 1/4 de page vertical | 300 (height) x 60 (width) | |
| "Point documentation" | 125 (height) x 100 (width) | |
Elements must be submitted three weeks before publication
Required elements: Ad(s) in the chosen format, 5mm bleed on the four sides, on digital support (CD, DVD…), as secure pdf file, otherwise real-size JPEG images in 300 dpi resolution, or Illustrator© files (≤CS2) or Xpress© files (≤6). For the two latter, please join all Mac imports and fonts that were used.
Required elements: Ad(s) in the chosen format, 5mm bleed on the four sides, on digital support (CD, DVD…), as secure pdf file, otherwise real-size JPEG images in 300 dpi resolution, or Illustrator© files (≤CS2) or Xpress© files (≤6). For the two latter, please join all Mac imports and fonts that were used.
In all cases, please join a Cromalin© proof or a reliable digital colour proof.
Insert: paper 150 gr/m² (Please contact us for further details)
Address book: Please send your logo (final format 45mm x 45mm), the address of your company and a description of your company of max. 100 signs.
E-mailing: Please send an image in jpg or gif format, 245 px (width) x 104 px (height), the name of the product/ the company or a short title as well as a text of 100 signs including spaces (txt format, text only preferred), an e-mail address, a website address.
ftp transmission: Please contact us for connection details.
Delivery address : Thierry Meunier (+33 1 48 24 81 21 - tmeunier@darchitectures.com or Florence Slama Gaillard (+33 1 48 24 37 67- fslamagaillard@darchitectures.com)